WITHits first entry in the Victorian Country Newspaper Awards for a number of years the Gippsland Times and Maffra Spectator took out the prestigious Norske Skog Award for Best Use of Colour in newspapers with a circulation of more than 10,000 and was highly commended for overall excellence.
Judging of the best use of colour award looks at all sections of the newspaper, with judge Alan Pont inspecting each page of about 80 newspapers across four sequential issues.
The criteria he used included:
1. The headline on the front page enhanced by a colour photo associated with the story. It can add impact and relevance.
2. Front page pointers in colour referring to other content within the paper, if written correctly can add anticipation on news and entertainment to come.
3. Colour panels behind editorial text can make the paper more difficult to read. I only noticed this in a few papers.
4. In the sporting pages colour action shots with participants’ names.
In declaring the Gippsland Times and Maffra Spectator the winner in this category Mr Pont said, “the colour throughout this publication was excellent.”
“The front page was busy with large colour pointers. The inside front cover Wellington News columns enhanced their editorial with colour photos while there was a strong ROP (local business advertising), real estate and trades and services advertising base.
“There was a reasonable balance between colour and mono( black and white) ads in trades and services.
“The action colour photos in sport complemented the editorial coverage. Overall, a worthy winner.”
The Gippsland Times and Maffra Spectator was also highly commended in the Overall Newspaper Excellence Awards for papers with a circulation of more than 10,000.
The judge Mark Hollands declared the paper “a very strong editorial product.”
“Probably the best in terms of strength of articles through the newspapers.
“The puff boxes on the front pages are strong and the story selection impressive in terms of deciding what should have priority.
“The photography also has great energy. The constant feature of local residents in the paper is a real strength of the product. I liked this newspaper a lot.”
The Gippsland Times is planning for a modular design layout from February.
This story Administrator ready to work first appeared on Nanjing Night Net.